Playtech, the international designer, developer and licensor of software for the online, mobile and land-based gaming industry, today announces that has signed a partnership agreement with Virgin Games (“Virgin”), a leading UK gaming operator.
Under the agreement, Playtech’s soft gaming solutions developer, Gaming Technology Solutions Limited (GTS), acquired in December 2009, have licensed their software platform EdGE to Virgin and will also deliver a brand new selection of game products, adding further variety to Virgin’s established offering.
The EdGE platform is a cost effective and easily integrated games engine that will allow Virgin to manage and operate their games with ease. Its ICE Back Office (ICE) toolset delivers many functional and performance enhancements to Virgin including support for games marketing campaigns, report customisation, customer support and much more in a user interface that is both practical and easy to use.
Commenting, Warren Eloff of Virgin Games said:
“We are looking forward to working with GTS and through the delivery of their platform, we have access to a variety of leading games content from world class developers. ICE is a comprehensive management suite and we are confident that the added level of control we will have over our games content will have a very positive effect on our growth.”
Mor Weizer, CEO of Playtech said:
“We are delighted that Virgin Games a well-established and leading operator have chosen Playtech’s GTS as their games integration partner and EdGE as their software solution. Virgin are setting new benchmarks in terms of their player promotion and marketing activities and we look forward to a successful partnership in 2010 and beyond.”
About Playtech
Playtech develops unified software platforms for the online and land based gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications - online casino, poker, bingo, mobile gaming, live gaming, land-based kiosk networks and fixed-odds games - are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech has more than 800 personnel distributed globally, around seventy five percent of whom are engaged in research and development of current and future gaming technologies.
Gaming Technology Solutions Ltd, a Playtech company (“GTS”)
Formed in 2005 Gaming Technology Solutions Ltd (GTS) is a leading provider of cross channel gaming solutions for online gaming operations. Fundamental to its success is the patented EdGE platform facilitating the delivery of a wide catalogue of successful game titles from world class games developers. GTS is a truly “Open” platform and integration partner to their licencees. In December 2009, GTS was acquired by Playtech Ltd, the leading provider of software to the online, mobile and land based gaming sector.
