Virgin Casino News And Virgin Games News: Virgin Casino To Add 100 New Games In 2010, by Greg Tingle - 26th February 2010

Virgin Casino News And Virgin Games News; Virtual Worlds Coming Up

Media Man reports from the Battle zone

New Games: King Kong, Call of Duty 4, Play Your Cards Right, Monopoly Multiplier

New Brand: AWOMO (A World Of My Own)

Virgin Casino, part of the leading online gaming company - Virgin Games, has announced that it has developed a road map to introduce all the latest casino games in the next twelve months, making it one of the most content rich gaming sites in the UK market.

To help enhance its already strong portfolio, Virgin Casino has taken on a new partner - Playtech company, Gaming Technology Solutions (GTS) - a leading global supplier of gaming solutions for online gaming operations. Playtech provides cutting-edge software to the top operators in the gaming industry, and through the GTS Enhanced Gaming Engine (EdGE) platform, will provide Virgin Casino with access to the best in casino games on the market. Amongst the many exciting games due to be launched this year are Call of Duty 4, Monopoly Multiplier and Play Your Cards Right.

Warren Eloff, Product Manager at Virgin Casino, commented:

"GTS EdGE platform allows us easy access to the best gaming suppliers in the business and partnering with them to help develop our product offering makes perfect sense. We plan to roll out over 100 games this year and among them will be some top brand names, providing our customers with sophisticated and exciting games that they have come to expect from us. With all these new games we will have one of the best casinos available online."

Founded in 2004, Virgin Casino has over 500,000 players and 50 casino games on its site. Via the introduction of a custom built Virgin Games platform in 2008, Virgin Casino seeks to provide its players with the widest possible choice of casino games. Virgin Casino offers games from a growing selection of games producers, including: WagerWorks, Cryptologic, FremantleMedia, Endemol, Dynamite Idea, VS Gaming and Ash Gaming.

To play at Virgin Casino visit www.virgingames.com


Virgin Games To Become Total Gaming Website Portal; A World Of My Own

Virgin Games is expanding into the non-gambling PC games market in a move to transform its brand as a "total gaming" website destination that will also facilitate the company to market the brand in jurisdictions where Virgin's online gambling product is not currently prohibited (eg: most of the Asia Pacific - Australia and the United States).

See World Casino Directory

A business agreement with tech company Game Domain International (GDI) will give Virgin Games access to 200 plus game titles from approx 70 developers available for easy download with names including Tomb Raider: Legend, Rome: Total War, Fifa Football Manager and Warhammer: Mark of Chaos. These will be offered in addition to Virgin Games' current portfolio of online games.

The new system entitled A World of My Own (AWOMO), aims to deliver online game content quicker than rival download services by allowing users to play the games before they are fully downloaded, in addition to offering pay-per-download or regular subscription payment options. It brings new life into the term, virtual worlds.

Virgin Games chief Simon Burridge has gone on record.

"This will open up a huge long tail of people who are gamers but are not prepared to invest heavily in gaming, and will open up PC games to a rental market that has never been done before. If this takes off it could do for the gaming industry what iTunes did for buying music: no-one buys music from shops anymore, they go online to iTunes."

"This will open up parts of the world where we have previously been excluded, including English-speaking markets such as South Africa or the United States where the Virgin brand is strong. That will also allow the brand greater strength in those markets should they regulate online gambling but that is a benefit rather than a main strategic goal".

AWOMO is currently in beta mode and the companies expect to launch the complete product in the third quarter of this year.

About Virgin Games:

Virgin Games launched in June 2004 and has established itself as one of the leading online gaming websites in the UK. Virgin Games comprises three distinct offerings:

- Virgin Casino, offers content from a range of games suppliers including WagerWorks, Cryptologic, FremantleMedia and Ash Gaming, bringing consumers classic casino games like blackjack and roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games, with a jackpot value of over Pounds Sterling 1,500,000

- Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros - as well as the most generous loyalty scheme in the industry

- Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.

Virgin was founded by Sir Richard Branson in 1970 and has grown to become one of the world's most loved, respected and recognizable brands. Virgin has won too many awards and commendations to list, but its fair to say that most parts of the world have been touched by the Branson - Virgin magic, and Virgin Games plans on delivering the fun, quality and value for money that people have grown a custom to with Virgin.

Party hard and play harder at Virgin Games.

References: Virgin Enterprises, Virgin Games, Wikipedia, Poker News Daily, eGaming Review, Google News, Wires, AP, Earth Times, Media Man, Global Gaming Directory, Casino News Media.

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PartyCasino VS Virgin Casino - online "war" between iGaming powerhouses, by Greg Tingle - 25th February 2010

PartyCasino VS Virgin Casino - iGaming and gaming sector heats up - United Kingdom, Australia, Italy, Japan, Germany, South America, India, South Africa and beyond

PartyGaming - Asia Pacific - Australian focus, planning on return to United States; Hollywood themed games and tie ins with World Poker Tour owned brand, Asian Poker Tour collaboration, Maintains lead as world's leading online casino brand

Virgin Games - planning on expanding both Gambling and non gambling gaming products; Plans to add over 100 new games within 12 months

Hundreds of game titles are available to play now at both PartyGaming's PartyCasino.com and Richard Branson's VirginCasino.com

Punters take note...PartyCasino.com can be accessed in most of the Asia Pacific including Australia and New Zealand, and hotspot, Tasmania, while Virgin Casino can not currently be accessed in those regions. Both companies are looking to soon be able to offering paid games to the United States, in a race which numerous experts say PartyGaming is winning. PartyGaming also owns and operates the famous World Poker Tour (which is available to American punters).

Background

PartyCasino.com VS VirginGames.com

Background to the war...

The "war" between igaming rivals PartyCasino.com and Virgin Games heats up further with the news hot off the press that Richard Branson's Virgin Games will be getting more smash hit games including the King Kong slot.

In addition Richard Branson's Virgin Games is planning a non gambling service: A World Of My Own (AWOMO), which will be able to provide gamers with a cutting edgy technology service in basically all parts of the world, including in regions where traditional online gambling is not permitted. The strength of the Virgin brand, combined with Virgin's track record of success in new ventures and technology stack the odds in favour of the launch being a huge success. Virgin and competitor, PartyGaming, also have very strong news media, igaming, political and business connections.

Virgin's AWOMO is currently in beta testing, and is expected to launch the complete product in the third quarter of this year.

PartyGaming is pushing the interactive elements of its gaming with "Live Dealer", "Casino Calendar" and "Avatar" type technologies just around the corner.

The Casinos

Both online casinos are world class. PartyCasino.com has won the Casino News Media Online Casino of the Month title a number of times and Virgin has made the shortlist for the past 3 months. PartyGaming has won a number of eGaming Review awards and commendations over the years including Socially Responsible Operator Of The Year and Operator Of The Year. PartyCasino.com offers rewards program PartyPoints, while Virgin offers V*Points.

The main point of difference for many potential players is that PartyCasino.com accepts Australian players while Virgin currently does not. PartyCasino also offers a wider variety of multi language and multi currency options. Both casinos offer play for free or play for money options.

Jackpots

Party offers Gold Mega Jackpot, The Big One, Marvel Hero Jackpot and Super Hero Jackpot

Virgin offers MegaJackpots, Marvel Hero Jackpot and Super Hero Jackpot

Virgin Enterprises Limited is one of the world's most successful companies as is PartyGaming. PartyGaming is listed on the London Stock Exchange and was established in 1997. Virgin Games was established in 2005 and Virgin Enterprises was founded by Richard Branson in 1970.

If your ready for action, excitement and fun, check out Party and Virgin without delay.

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PartyGaming rise, broker ups to "buy" - 18th February 2010

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PartyCasino.com PartyPoker.com World Poker Tour GetMinted.com PartyBingo.com

Shares in online gambling group PartyGaming add 2.1 percent after Oriel Securities raises its recommendation on the firm to "buy" from "hold", saying it looks undervalued, citing its growth potential.

The broker says based on its forecasts of $158 million of EBITDA in 2010, the shares are trading on an adjusted price earnings ratio of 13.2 times and 8.7 times EBITDA.

"This is an undemanding rating for a growth stock which is active in entering new regions," it says.

"The group is also well positioned to participate in the consolidation of the online gaming sector with clearance from the U.S. Department of Justice and around $120 million of cash resources to pursue M&A opportunities."

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Virgin Casino Introduces Major New Games for February

LONDON, UNITED KINGDOM - 18th February 2010 - Virgin Casino, part of the leading online gaming company - Virgin Games, has today announced that it is launching six new games in February from three leading games producers - Cryptologic, Dynamite Idea and VS Gaming. Amongst the new games are three major titles - King Kong, Call of Duty and Thor - all developed by Cryptologic.

Warren Eloff, Product Manager at Virgin Casino, commented:

"We're really thrilled to be offering such great titles from these leading online game developers as we believe they will greatly enhance both choice and player experience for Virgin Casino customers, making it one of the most exciting online casinos around. Call of Duty 4 is one of the most popular video games ever created and I've no doubt it will be a big hit with our players, as will the other new games."

Virgin Games will be launching new games throughout February with Cryptologic's Call of Duty launching on the 17th and Thor following soon.

Both King Kong and Call of Duty 4 are 25 payline slots where players can unlock multiple bonus rounds and win both free spins and mystery cash prizes. Call of Duty 4 has a particularly exciting bonus round which transports players to treacherous hotspots around the globe to take on a rogue enemy group threatening world peace. Players must shoot down as many soldiers as possible to win free games and cash prizes and get the chance to win up to 5,000 times their bet.

Also to be launched in February are Aces High and SpinWin, both by Dynamite Idea and Sportswheel by VS Gaming.

Founded in 2004, Virgin Casino has over 100,000,000 players and 103 casino games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Casino seeks to provide its players with the widest possible choice of casino games. These new games add to a growing selection that can be found at Virgin Casino from games producers including WagerWorks, Cryptologic, Fremantle, Endemol, Dynamite Idea, VS Gaming and Ash Gaming.

To play these exciting new games visit VirginGames.com

About Virgin Games:

Virgin Games launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:

- Virgin Casino, offers content from a range of games suppliers including WagerWorks, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like blackjack and roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games, with a jackpot value of over GBP 1,500,000

- Virgin Poker, part of the Boss Media network, offers a huge array of poker games and content for beginners through to experienced pros - as well as the most generous loyalty scheme in the industry

- Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.

Sorry, no U.S or Australian players. See World Casino Directory

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World Poker Tour® Returns to France for the WPT Grand Prix de Paris

Aviation Club de France Will Host Annual Televised and Non-Televised WPT Events, Kicking off May 8 – 13, 2010

LOS ANGELES - World Poker Tour® (WPT) is returning to France for one of its premier annual European tour stops, WPT Grand Prix de Paris at Aviation Club de France. Scheduled for May 8 – 13, 2010*, the €10,000 main event will be filmed for worldwide television broadcast.

"The Aviation Club de France is delighted to welcome back a WPT event in Paris,” said Bruno Fitoussi, poker consultant for Aviation Club de France. “The WPT Grand Prix de Paris is guaranteed to be a high-class tournament in the highlights of the international poker scene and will, for sure, attract players from all around the world."

Home of the best cash games in Europe, Aviation Club de France is located in the heart of Paris on the Champs-Elysées, known as “the Most Beautiful Avenue in the World.” The Aviation Club de France was created in 1907 by a group of aviators whose achievements conjure the most remarkable moments in aviation history. In addition to elegance and sophistication, the Club offers a variety of table games including Baccarta, poker Black Jack (Parisian Style), Punto Banco, Caribean Stud Poker and more.

Land-based satellites for the WPT Grand Prix de Paris main event will begin at Aviation Club de France on May 1. Schedules and additional details will be available soon at www.aviationclubdefrance.com.

Aviation Club de France will also host a non-televised WPT event in early 2011. For more information and the complete WPT tour schedule, visit World Poker Tour.

*Dates are subject to change.

ABOUT WORLD POKER TOUR

World Poker Tour (WPT) is one of the most recognized names in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high stakes poker tournaments. WPT is now broadcast globally in 150 countries and is currently filming its all-new eighth season for broadcast on Fox Sports Net’s national sports network in the United States. WPT also offers a unique online subscription and sweepstakes-based poker club, ClubWPT.com, which operates in 38 states across the U.S. WPT also participates in strategic brand license, partnership and sponsorship opportunities. WPT is a subsidiary of PartyGaming Plc. For more information, see World Poker Tour.

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Virgin Casino News: Call of Duty 4: Modern Warfare Comes To Virgin Casino, by Greg Tingle - 18th February 2010

Call Of Duty 4: Modern Warfare is available to play now at Virgin Casino.

The multi award winning Call Of Duty 4 videogame is one of the most popular game titles of all time and is right up there with classics like Cleopatra, Space Invaders, Monopoly, Wheel Of Fortune and Tomb Raider.

The Call Of Duty 4 slot features five reels and 25 paylines to give you the chance to win a staggering 400,000 in your account currency.

You’ll visit treacherous war zones around the globe in Call of Duty 4’s incredible bonus round, where you can win free games and cash prizes by shooting down your enemies.

Game Objective:

Call of Duty 4 is a five-reel, twenty five-paylines Non Jackpot slot game with two bonus features. The first feature is a random exploding symbol which will create other wild SOLDIER symbols on the reels. This is random and you'll either see a grenade being thrown onto the screen exploding some symbols, or you'll see a soldier run up and plant explosives on the reels.

The other bonus feature is triggered when you hit 3 or more scattered LOGO symbols anywhere on the reels. Here you must shoot down the enemies as they appear on the screen, much like in the computer game. You'll win up to 4 free games for each soldier killed and you'll even get a bonus for head shots. There are bonus prizes for destroying cars and barrels. If you manage to kill 5 soldiers in a row as a streak, you'll be awarded with an airstrike which will award 3, 4 or 5 as a multiplier for the free games. If there are no airstrikes you play the free games at 2x multiplier.

Game Information:

The minimum bet amount is $0.01 USD and the maximum bet amount is $2000 USD.
You can bet on up to twenty five lines

The "war" between Virgin Casino and other igaming rivals has just reached an extreme level now that Richard Branson and his army have green lighted and released the Call of Duty 4 slot.

Virgin Casino has been shortlisted for the Casino News Media Online Casino of the Month title a number of times and Virgin is in the running for top honours this month with new titles Call of Duty 4, Beat The Bank, Monty's Millions, Slot Blox, and the announcement that they will release up to 100 new games at their online casino over the next 12 months.

Virgin Games has won a number of igaming awards and commendations over the year and because its Virgin you know your in safe hands.

Virgin Games offers a highly attractive player rewards system, V*Points, where players can win cash and prizes, and points can be used on a wide variety of Virgin products and services. V*Points player rewards is known to be easy to understand so players can focus on winning and having fun.

Virgin offers a wide variety of multi language and multi currency options. In addition play for free or play for money options.

Virgin Enterprises Limited is one of the world's most successful companies. Virgin Games was established in 2005 and Virgin Enterprises was founded by Richard Branson in 1970.

If your ready for action and ready for a war of world class levels, check out Call Of Action today.

*Sorry, no U.S or Australian players. See World Casino Directory

*The writer has a b2b relationship with Virgin Enterprises and Virgin Games, as they do with dozens of companies in the gaming, igaming, media and entertainment industry.

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Virgin Casino to Significantly Expand Games Portfolio in 2010

Virgin Casino to Significantly Expand Games Portfolio in 2010

LONDON, UNITED KINGDOM - Virgin Casino, part of the leading online gaming company - Virgin Games, has today announced that it has developed a road map to introduce all the latest casino games in the next twelve months, making it one of the most content rich gaming sites in the UK market.

To help enhance its already strong portfolio, Virgin Casino has taken on a new partner - Playtech company, Gaming Technology Solutions (GTS) - a leading global supplier of gaming solutions for online gaming operations. Playtech provides cutting-edge software to the top operators in the gaming industry, and through the GTS Enhanced Gaming Engine (EdGE) platform, will provide Virgin Casino with access to the best in breed casino games on the market. Amongst the many exciting games due to be launched this year are Call of Duty 4, Monopoly Multiplier and Play Your Cards Right.

Warren Eloff, Product Manager at Virgin Casino, commented "GTS EdGE platform allows us easy access to the best gaming suppliers in the business and partnering with them to help develop our product offering makes perfect sense. We plan to roll out over 100 games this year and among them will be some top brand names, providing our customers with sophisticated and exciting games that they have come to expect from us. With all these new games we will have one of the best casinos available online."

Founded in 2004, Virgin Casino has over 500,000 players and 50 casino games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Casino seeks to provide its players with the widest possible choice of casino games. Virgin Casino offers games from a growing selection of games producers, including: WagerWorks, Cryptologic, Freemantle, Endemol, Dynamite Idea, VS Gaming and Ash Gaming.

To play at Virgin Casino visit VirginGames.com

About Virgin Games

Virgin Games launched in June 2004 and has established itself as one of the leading online gaming websites in the UK. Virgin Games comprises three distinct offerings

- Virgin Casino, offers content from a range of games suppliers including WagerWorks, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like blackjack and roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games, with a jackpot value of over Pounds Sterling 1,500,000

- Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros - as well as the most generous loyalty scheme in the industry

- Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.

*Sorry, no U.S or Australian players. See World Casino Directory.

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PKR’s Valentine Gift to Poker Players

PKR’s Valentine Gift to Poker Players

Date With Nuts Magazine Cover Star Lindsey Strutt for Winner of Sunday Tournament

PKR and partner Nuts magazine have joined forces to create a $10 buy-in Valentine’s promotional tournament this Sunday with a twist.

In addition to the winner taking down the prize pool, he (or she) will win a date with Nuts magazine cover star Lindsey Strutt.

The tournament takes place at 8:15 p.m. on Sunday and the winner will get to enjoy a champagne reception on Sunday Feb. 27 followed by dinner and drinks at a top London restaurant with overnight accommodation thrown in for good measure.

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PartyGaming selects Phil ‘Tuffers’ Tufnell; PartyCasino to get more games and Avatar type technology

Reality TV, Celeb and Cricket Star "Tuffers" signs with PartyCasino.com

Websites

PartyCasino.com PartyPoker.com PartyBingo.com

Leading listed online gaming operator PartyGaming has hired former England cricket player turned television presenter Phil ‘Tuffers’ Tufnell to be the first celebrity ambassador for its PartyCasino.com domain.

One of the industry’s leading firms, PartyGaming owns the World Poker Tour land-based poker tournament series while also operating popular websites such as PartyPoker.com PartyBingo.com GetMinted.com and FoxyBingo.com

In 2003, London-born Tufnell won the I’m A Celebrity...Get Me Out Of Here reality television show and has been hired to boost PartyCasino.com’s gross-gender appeal. He will front a television, press and outdoor advertising campaign in the UK created by Leeds-based advertising agency Home highlighting the range of casino games available on the site.

“I had a lot of fun making the ads,” said Tufnell.

“I'm hoping this is the start of a long relationship with PartyGaming. I have advertised PartyCasino.com but I am also a keen poker player so have huge interest in sister site PartyPoker.com.

“I understand Shane Warne is ‘down under’ playing in a big poker tournament at the moment. I wish I was there to take him on. He may have been able to turn a ball further than me but I can certainly turn a card better and, if I don't, at least I've got my own hair. Warne is the only player who can lose his chips and his hair at the poker table.”

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Foxy Bingo Sweden Uses Virtue Fusion - 9th February 2010

Virtue Fusion, one of the world’s leading developers and licensors of online bingo products, has announced that will supply the Foxy Bingo brand, who is now owned by PartyGaming after a Cashcade take over last year, with its online bingo solution in Sweden.

PartyGaming has chosen Virtue Fusion for the launch of its Swedish facing online bingo site, due to Virtue Fusion’s leading bingo games content, European prize pool liquidity and “speed to market” as key differentiators in their decision making process.

Virtue Fusion Alderney CEO Bob McCulloch said, “This deal is the ultimate quality stamp of approval for Virtue Fusion Alderney, to be selected by one of the biggest players in our industry in PartyGaming and one of the trail blazers in the online bingo industry in Cashcade is extremely satisfying.”

PartyGaming’s Bingo Overseas Marketing and Business Development Manager Michael Brady added, “The Virtue Fusion software enables us to launch in an exciting new market. The Virtue Fusion software combined with our marketing expertise promises to herald a new and profitable chapter in our history. Virtue Fusion Alderney’s fantastic liquidity, combined with the rich quality of their online bingo provision is the big attraction for us. We look forward to working together on Foxy Bingo in Sweden.”

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Virgin Games Refer-a-Friend

Virgin Games, a leading online gaming company, has launched its Refer-a-Friend scheme, which gives both existing and new players the opportunity to earn 1000 V*Points (equivalent to £10), simply by providing a friend’s name and email address.

The offer is available to all Virgin Games players that have made a deposit. To refer a friend the existing player simply needs to add a name and email where prompted and can refer up to five friends every month, earning 1000 V*Points for every friend.

V*Points is Virgin Games’ unrivalled loyalty scheme - unlike many other online gaming loyalty schemes it is transparent and easy to calculate; each V*Point has a cash value of 1p or one Virgin Atlantic Flying Club Mile and can be redeemed for cash, Virgin Atlantic Flying Club Miles or Virgin experiences such as rally driving days.

Simon Burridge, CEO of Virgin Games, commented “In a recent survey over 80 per cent of our customers said that they would recommend a friend to Virgin Games, so we thought it was about time we incentivised our players to put this into action. Our ‘Recommend-a-Friend’ scheme is an excellent way for us to grow the Virgin Games community whilst rewarding our players for their loyalty.”

In order for the referrer to earn their V*POINTS the new player needs to play one of the following:

- Poker: Player must rake a minimum of £30

- Casino games: Player must wager a minimum of £500 (excludes roulette, baccarat, multiplier)

- Bingo tickets: Player must spend a minimum of £20

For further information got to: www.virgingames.com

Sorry, no U.S or Australian players. See World Casino Directory

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Virgin Games sign partnership agreement with Playtech for GTS platform

Playtech, the international designer, developer and licensor of software for the online, mobile and land-based gaming industry, today announces that has signed a partnership agreement with Virgin Games (“Virgin”), a leading UK gaming operator.

Under the agreement, Playtech’s soft gaming solutions developer, Gaming Technology Solutions Limited (GTS), acquired in December 2009, have licensed their software platform EdGE to Virgin and will also deliver a brand new selection of game products, adding further variety to Virgin’s established offering.

The EdGE platform is a cost effective and easily integrated games engine that will allow Virgin to manage and operate their games with ease. Its ICE Back Office (ICE) toolset delivers many functional and performance enhancements to Virgin including support for games marketing campaigns, report customisation, customer support and much more in a user interface that is both practical and easy to use.

Commenting, Warren Eloff of Virgin Games said:

“We are looking forward to working with GTS and through the delivery of their platform, we have access to a variety of leading games content from world class developers. ICE is a comprehensive management suite and we are confident that the added level of control we will have over our games content will have a very positive effect on our growth.”

Mor Weizer, CEO of Playtech said:

“We are delighted that Virgin Games a well-established and leading operator have chosen Playtech’s GTS as their games integration partner and EdGE as their software solution. Virgin are setting new benchmarks in terms of their player promotion and marketing activities and we look forward to a successful partnership in 2010 and beyond.”

About Playtech

Playtech develops unified software platforms for the online and land based gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications - online casino, poker, bingo, mobile gaming, live gaming, land-based kiosk networks and fixed-odds games - are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech has more than 800 personnel distributed globally, around seventy five percent of whom are engaged in research and development of current and future gaming technologies.

Gaming Technology Solutions Ltd, a Playtech company (“GTS”)

Formed in 2005 Gaming Technology Solutions Ltd (GTS) is a leading provider of cross channel gaming solutions for online gaming operations. Fundamental to its success is the patented EdGE platform facilitating the delivery of a wide catalogue of successful game titles from world class games developers. GTS is a truly “Open” platform and integration partner to their licencees. In December 2009, GTS was acquired by Playtech Ltd, the leading provider of software to the online, mobile and land based gaming sector.

PartyGaming jumps after sales surge, by Greg Tingle - 6th February 2010

Investors in PartyGaming which owns the PartyCasino.com PartyPoker.com PartyBingo.com World Poker Tour and other online gambling sites, are celebrating after it said fourth quarter sales surged 32% from the year before and it remains confident about the full year outlook.

PartyGaming is the world's leading online gaming and igaming company, is listed on the London Stock Exchange and was established in 1997.

The company has a number of awards and commendations to its name including from eGaming Review, Poker News Daily and Casino News Media.

The writer has a b2b relationship with a number of PartyGaming brands, as they do with dozens of companies in the igaming, gaming, entertainment and media sector.

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PartyCasino.com

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PartyGaming News: Online gamers set for consolidation wave in 2010

Websites

PartyCasino.com PartyPoker.com PartyBingo.com PartyBets.com World Poker Tour

Consolidation among online gaming firms is set to spark into life in 2010 with a possible deal between PartyGaming and Austria's bwin seen as the potential catalyst for a wave of takeover activity.

"I think 2010 is going to be the determining year," said one senior executive of an online gaming group who asked not be named.

"I do think there's going to be a domino effect, meaning the first deal gets everybody else to run. You don't want to be the last one left without a partner."

If a merger of Party and bwin were to materialize, it could cajole the likes of 888, Sportingbet and Playtech into tie-ups.

Traditional betting firms like Ladbrokes, William Hill and Paddy Power may also look to make acquisitions to boost their online presence.

Numis analyst Wyn Ellis says M&A activity across the sector is "inevitable."

"We believe that consolidation talks are widespread across the online gaming sector and that most companies could be considered to be both potential industry consolidators and takeover targets," he said.

Party and bwin have held early stage talks about a combination which would pair Party's strength in online gaming with bwin's expertise in sports betting.

Analysts say the logic behind the deal is compelling.

"Such a deal would bring Party the critical mass in sportsbook that it lacks, while for bwin, Party's casino and poker products would provide a significant boost to its presence in these markets," said KBC Peel Hunt analyst Nick Batram.

Daniel Stewart analyst James Hollins described the combination as "pretty epic."

"The combination would be very strategically strong. It's a pretty neat fit. PartyGaming is a very good poker brand. To combine that liquidity with bwin's network would be pretty impressive," he said.

Bwin shares have risen by over 300 percent since the beginning of 2009, boosted by ongoing merger speculation, a more favorable regulatory environment and the wider rally in Austrian shares, giving it a market value of $2.2 billion.

That compares with PartyGaming's $1.8 billion valuation, suggesting bwin would be the senior partner in a merger.

"The fact that bwin has edged ahead in terms of market cap may mean that the deal could happen earlier rather than later," said Cheuvreux analyst Alfred Reisenberger.

Hopes of industry consolidation and optimism over growth prospects are reflected in the companies' valuations.

Bwin is trading at around 24.5 times forecast 2009 earnings, compared with a price-earnings ratio for the Wiener Boerse Index of 21.7. PartyGaming is trading at 19.9 times forecast 2009 earnings, compared with a price-earnings ratio of 18.5 for the FTSE All Share Index.

Bwin's previous attempt to enter the lucrative poker market was ill-fated.

It bought Swedish poker operator Ongame in 2006 for almost half a billion euros to get a foot in the door of the United States poker market but its plan was scuppered when the United States effectively outlawed online gambling later in 2006. Bwin wrote off the entire investment in the same year.

Analysts say a number of factors have combined to make sector consolidation more likely over the next twelve months.

Most significant has been PartyGaming's agreement with U.S. authorities which will protect it from being prosecuted over its past activities there.

Deutsche Bank analyst Richard Carter said the settlement had given the online gaming sector "significantly more certainty and confidence and has enabled the capital markets to better understand the potential exposure of other online gaming companies that operated in the U.S."

Other online gaming companies which previously had U.S.-facing activities such as 888 and Sportingbet are also in talks with U.S. authorities with a view to reaching settlements.

The threat of retrospective action being taken against companies created enough uncertainty to derail deals such as Ladbrokes' proposed takeover of 888 which floundered in 2007.

The easing of those fears and greater clarity over the way the industry is regulated have led to banks being more comfortable with the sector and, therefore, more willing to provide credit for deals.

($1=.7122 Euro)

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