Net Play TV are one of the largest television gaming brands in the world offering interactive and live games to thousands. Thy also own and operate internet casino and bingo sites including, supercasino.com and bingos.com.
The company have recently brought the Challenge Jackpot brand from Virgin Games for the price of £2 million. Net play will operate and manage the new TV channel which is aired 24/7 on Sky, Virgin Media and also on other channels such as Bravo.
Challenge Jackpot took a total of £14.5m bets in March and made a gross profit margin of around £500,000.
Martin Higginson NetPlay's chief executive, said: “The combination of the established Challenge Jackpot brand with our vision for converged gaming solutions will be a powerful force. From our perspective, it allows us to offer gaming services to a new set of customers, thus broadening our demographic reach considerably.”
Managing director of Virgin Media Television, Jonathan Webb, said in a statement, “I'm delighted that NetPlay TV will be building on the work of Two Way Gaming in establishing Challenge Jackpot in the market. NetPlay TV's expertise in convergent gaming fits with our ambition to totally integrate the gaming experience between internet, TV and mobile.”
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